Display ads.
Paid search ads (through Google AdWords or Bing Ads).
Paid discovery (like Outbrain or Taboola).
Sponsored content.
Depending on the ads you’re buying, you could pay per click (PPC), pay per view (PPV) or pay per acquisition/action (PPA).
74. Appear on Niche Relevant Podcasts
Monthly podcast listening statistics
Monthly podcast listening statistics (Image source: convinceandconvert.com)
Doing podcast interviews can be a great driver of traffic.
Not only do you get a relevant recommendation on the podcast but you also get in front of a new audience. And if you online sofa set price are on a niche relevant podcast, you may have gained new audience members of your own.
Want to turn up a notch and appear on lots of podcasts?
Here’s how to kickstart your podcast campaign:
Step 1 – Find Podcasts in Your Niche
Remember to stay on topic with finding podcasts to go on.
Look at places like Stitcher and Podbean. And don’t forget to just simply Google:
YOUR NICHE + podcast
Try and aim for 50 podcasts to reach out.
Step 2 – Write Your Pitch
You want them to invite you on so make your pitch relevant.
If you haven’t already, listen to a few episodes to try and get an idea of what you can bring to the table.
Step 3 – Contact the Hosts
Most podcast hosts want you to contact them.
Find their preferred contact format and send them your pitch.
Step 4 – Do the Podcast (Hopefully)
Do the podcast and try to naturally share your content and info about your website.
Step 5 – Share the Podcast.
The final step is to share your podcast appearance.
Promote it to your email list, on your social channels, your blog, etc.
It’s not just other people’s podcasts, though, you can have your own as an additional traffic source
75. Start a Podcast
If you are struggling to find podcasts to appear on, or you just have a burning desire to share content, why not create your own.
Here’s how to quickly start a podcast:
Pick your topic(s).
Come up with a name, show description, and artwork.
Set up and test your recording equipment.
Plan your episodes.
Record your episodes.
Edit and then finally publish your episodes.
Hey presto, you’ve just launched a podcast.
76. Do Some Interviews (with Bloggers in Your Niche)
Interviews aren’t only for large publications.
Many people will be willing to talk to you if you just ask them, even if you only have a small audience.
It’s pretty simple to get started too:
Just send out a few emails requesting an interview to people in your industry. For the ones that get back to you, publish the interviews on your blog.
Not only will the recognizable names improve your credibility and traffic, you’ll probably get a further reach when the interviewee shares it with their audience.
If you want some inspiration, sites like Starter Story, IndieHackers started out producing this kind of content based on interviews. Also, don’t forget our own Kingpin segment!
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